Press ReleasesContact: INQUIRA TO SHARE BEST PRACTICES FOR CUSTOMER SELF SERVICE AT UPCOMING FINANCIAL SERVICES EVENT Free Online Seminar Features Jupiter Analyst and Bank of America Exec Offering Insight into How Companies Can Leverage the Web to Cement Customer Relationships SAN BRUNO, CA, February 27, 2003 — InQuira, Inc., a leading provider of customer search and navigation applications for self-service and online marketing, today announced it will host an online seminar on March 5, from 10:00 AM to 11:00 AM PT, that is targeted to business and IT managers charged with e-commerce or online customer relations strategies for financial services companies. The seminar will discuss online technologies that enable companies to drive revenue, increase customer satisfaction and reduce costs. Seminar presenters include Matthew Berk, senior analyst Jupiter Research; Kathie Claypool, senior vice president channel strategy and development of Bank of America; and Chuck Williams, president InQuira. This seminar features the major findings of a recent Jupiter research report focusing on Web site search that offers startling insights to any company operating a large-scale Web site. The report, entitled: "Web Site Search: Understanding and Influencing Consumer Behavior," finds that consumers rely on Web site search to a very high degree, and that they are increasingly dissatisfied with their Web search experiences. Poor site search represents a lost opportunity to learn from and influence customers; in the case of financial institutions, Jupiter Research notes, "Turning relationships into products will be key for financial institutions to capture their share of the $5 trillion U.S. investable asset market." During this one-hour online seminar, attendees will learn how to better leverage web interactions to drive business, secure greater market share and elevate their rate of customer acquisition. Bank of America will share lessons learned and the advantages of deploying the latest interactive search technologies, while Jupiter Research will discuss the importance of search technology for creating and nurturing customer dialogue. To register for the seminar, please visit www.e-conference.com/InQuira. "Every point of contact, whether it's by phone, in person or through a web site, influences a customer's relationship with a company's brand. If a customer or prospect cannot get the information they want quickly and easily — that relationship is damaged and the company's brand is weakened," said Chuck Williams, president of InQuira. "This seminar will give financial services companies insights and best practices for employing interactive search technologies to cement customer relationships with their online visitors." About InQuira InQuira, Inc., InQuira 5 are trademarks or registered trademarks of InQuira, Inc. All other company and product names may be trademarks of the company with which they are associated. |
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