Press Releasesp>INQUIRA ADDS CHIEF MARKETING OFFICER TO EXECUTIVE TEAMSilicon Valley Veteran Brings Over 20 years of Experience in Enterprise Software to Intelligent Search Vendor SAN BRUNO, CA, September 20, 2004 InQuira Inc., provider of the leading intelligent search solutions for improving personalized customer interaction via the web, today announced the appointment of Bob Macdonald as chief marketing officer. Macdonald brings over 20 years of marketing and sales experience in enterprise software to his new position and will report to CEO Mike Murphy. Throughout his career, Macdonald has built a track record of increasing the value of the companies he's worked for by improving their ability to communicate the value of their product offerings. At Visigenic Software he championed a complete revamp of the company's marketing effort which resulted in trial product downloads increasing from 300 to 5,000 per month. At SQRIBE Technologies, Macdonald guided an overhaul of corporate and product messages that resulted in improved industry stature and led to a successful acquisition by Brio 18 months later. Macdonald's track record also includes executive positions at a number of other companies, including vice president of corporate marketing at Informix. "The industry is at a crossroads regarding the need to improve the automated customer interaction capabilities of customer-facing websites. Traditional search technologies are failing to deliver a personalized web experience that truly delights customers by delivering exact answers and anticipating their needs. Bob is already improving our ability to convey to companies how InQuira can improve their web-based sales and service by using the solutions InQuira offers," said CEO Mike Murphy. "It's becoming apparent to company after company that the increasing complexity of their websites has made it crucial to do a better job of personalizing the web experience they're offering for each and every customer," said Macdonald. "I'm thrilled by this opportunity to market InQuira's intelligent search technology with its remarkable real-time ability to understand not only the meaning of a customer request, but the intent, or customer need, behind it." About InQuira Contact: Tina Miteko, InQuira, Inc., tmiteko@inquira.com, 650-369-7784 InQuira, Inc., InQuira 6.5 are trademarks or registered trademarks of InQuira, Inc. User Interface Engineering, User Interface 8 Conference, and UI8 are trademarks of User Interface Engineering. All other company and product names may be trademarks of the company with which they are associated. |



