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INQUIRA EXECUTIVE TO PRESENT AT SEARCH ENGINE MEETING 2007 Company Founder and Chief Scientist to Discuss Intent-Based Search in the Enterprise SAN BRUNO, Calif. — April 16, 2007 — InQuira Inc., a provider of integrated software applications for intelligent search, knowledge management, analytics and user experience, today announced that Edwin Cooper, founder and chief scientist at the Company, will be presenting a session entitled “Shifting the Long Tail: The Thick Neck of Customer Intent,” at the 2007 Search Engine Meeting being held April 23rd-24th, 2007 in Boston. Scheduled for Monday, April 23rd at 2:15 p.m. EDT, Mr. Cooper will discuss how Natural Language Processing (NLP) in search can be combined with industry-specific understanding of user intents to provide website visitors with more targeted and comprehensive responses to their searches. On the Internet today, visitors to websites typically enter a large number of uniquely phrased search queries. In any given industry, however, the number of true business intentions is far fewer and definable. If website search engines could dynamically determine intent based on a user's search query, website operators could predetermine how to respond using content, offers, tools, related information and links to ensure a complete and satisfying experience. Mr. Cooper's presentation will describe the methods by which industry-specific sets of intents are created and invoked as well as discuss how several leading enterprise websites are using this insight to drive business value and improve customer service. Search Engine Meetings 2007 brings together commercial search engine developers, academics and corporate professionals to learn from each other. For more information on the conference, visit http://www.infonortics.com/searchengines/. About InQuira |