Featuring guidance from analyst firm Forrester Research, this webinar offers a range of insights for dynamically tailoring online interactions to boost conversions and sales.
As consumers increasingly turn to the Internet to research products and services before purchasing, it is essential for companies to make that process both easy and effective. There is nothing more effective than personalizing the online experience, but the problem we face as marketers is how to do that when most of these potential customers are anonymous visitors to our Web site. How do we understand their needs and wants, personalize the online customer experience with targeted and relevant marketing, and successfully influence purchasing behavior?
Join InQuira and Forrester Research for an informative session that explores best practices on these topics, and reviews case studies of how industry leaders like Honda and Bank of America have incorporated these concepts to boost revenue from the online channel.
Click the title below to view the webinar:
Marketing to Anonymous Site Visitors:
Taking Personalization to the Next Level
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View this webinar to learn...
- How to deliver a superior online experience for your customers.
- How to leverage search and navigation technologies to understand customer needs and personalize interactions with prospective customers.
- How a major bank has improved customer satisfaction rates by 33%
Featuring research from:
- Paul Sonderegger, Principal Analyst, Customer Experience, Forrester Research
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