Sponsored by InQuira and hosted by the American Marketing Association, this webinar offers a wealth of insights into how organizations can better convert their investment in search engine marketing into online sales.
Search engine marketing has proven to be extremely useful in delivering prospects to corporate Web sites. But once a prospect has landed on a Web site, how do organizations effectively market to that person? How do organizations understand users' needs and wants, personalize the online customer experience with targeted and relevant marketing, and successfully influence purchasing behavior?
Especially when it comes to marketing complex products, it is increasingly true that consumers will not only use search to find a corporate website, they will use search to find a product of interest once they are on the site. Attend this best practices webcast to learn how to introduce a new kind of search-based marketing onto your site. Learn how to embed intelligence into the search experience to create a personal dialogue with each customer, determine his or her purchase intents, and most importantly, accelerate the sales cycles for purchasing complex products and services.
Click the title below to view the webinar:
Beyond Search Engine Marketing (SEM):
Best Practices
for Accelerating Complex Sales with Intelligent Search |
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View this best practices webcast and you will learn how to:
- Adjust your marketing message based on the visitor's intent for that particular visit.
- Accelerate sales cycles by providing a personalized user experience.
- Better leverage the sales tools and business processes that most often lead to completed transactions.
- Determine how effective your Web site and online marketing promotions are in meeting customer needs.
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