Sponsored by CRM magazine, this webinar looks at how organizations can leverage intelligent search technologies to better understand—and address—the needs of anonymous Web site visitors.
How can an organization effectively market to a new prospect browsing its Web site—when it knows nothing about that prospect? How can organizations understand prospects' needs and wants, personalize their online experience, and successfully influence their purchasing behavior?
Join Bob Macdonald, InQuira’s chief marketing officer, as he explores these issues, and the role intelligent search technology can play in creating a dialogue between a company and each unidentified individual that visits the Web site. Learn how intelligent search improves the quality of customer interactions and empowers marketers to deliver personalized marketing specific to prospects' search intent and stage of their personal buying process.
Click the title below to view the webinar:
Marketing to the Anonymous Web Site Visitor:
Using Intent-Based Personalization to Convert Prospects into Customers |
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View this webinar and learn...
- How to leverage intelligent search technology to personalize interactions with prospects.
- How one auto manufacturer was able to boost online sales, which now comprise over 75 percent of new vehicle sales.
- How intelligent search can improve conversion rates for search engine marketing (SEM) campaigns.
Presenter:
- Bob Macdonald, Chief Marketing Officer, InQuira
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