Sponsored by the American Marketing Association, this webinar offers a range of insights into how organizations can fully leverage the interactive nature of online marketing to boost conversions and sales.
In spite of a host of technological and streategic advancements, marketers are still largely underutilizing the interactive power of the Internet. Traditionally, organizations have been limited to segmenting and targeting site visitors based on historical purchase behavior—an approach that has limited impact on future purchase behavior.
Bob Macdonald, chief marketing officer of InQuira, explores new strategies and technologies to leverage the interactive nature of the customer’s online experience to determine and respond to customer needs in real time. This webinar takes a look at how delivering a personalized, dynamic customer experience can instill loyalty and increase customer conversion rates.
Click the title below to view the webinar:
Advanced Customer Segmentation Strategies for the Web:
Leveraging Intelligent Search Interactions to Segment Customers by Need |
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In this best practices webcast, you will learn how to...
- Leverage intelligent search interactions to uncover current customer needs.
- Implement automated processes to personalize marketing messages based on the customer’s purchase intent.
- Test, measure, and improve the effectiveness of marketing campaigns based on concrete customer data.
Presenter:
- Bob Macdonald, Chief Marketing Officer, InQuira
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