Featuring commentary and exhaustive market research from JupiterResearch, this webinar offers insights into the latest trends in search—and ways to implement one-to-one marketing in ways you never thought possible.
Marketers have been quick to adopt marketing tactics that leverage Internet search engines to deliver customers to their Web sites, but slow to respond to searchers' expectations once those potential customers have arrived.
Join Jupiter Research and InQuira in this best practices webinar to learn how marketers at Fortune 1000 companies can apply the latest research on consumers’ search behavior to creating a superior experience on their companies’ Web sites. Hear how providing an intelligent search experience to your customers aligns corporate objectives with searcher priorities. See how providing the right search experience can personalize the interactions with your online customers, accelerate sales cycles, and increase conversion rates. Practice one-to-one marketing in a way you never thought possible.
Click the title below to view the webinar:
Tapping into the Searcher's Psyche:
Secrets to Marketing on Your Site with Intelligent Search |
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View this webinar and learn how to...
- Capitalize on the latest trends in consumer search behavior to deliver a superior online experience.
- Leverage search and navigation technologies to personalize interactions with prospects.
- Automatically adjust your marketing message to each online customer based on his or her intent for that particular visit.
Presenters:
- Gary Stein, Jupiter Research
- Sapna Sarigopan, Jupiter Research
- Bob Macdonald, Chief Marketing Officer, InQuira
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