Featuring the research and findings of JupiterResearch, this webinar offers compelling insights into how self-service search can be improved to enhance customer service and increase sales.
According to a recent JupiterResearch consumer survey, 90% of consumers who have made an online purchase in the past six months said they used site search to access self-service content. And companies benefiting from site search have told Jupiter Research that visitors using search are converting orders at an increased rate, with some retailers reporting a 50% improvement in average order value.
However, the usability of online self-service continues to challenge consumers. Many consumers find self-service lacking, with a high degree of dissatisfaction with the inefficient search mechanisms being employed. This webinar presents the findings of JupiterResearch, and offers insights into how organizations can more effectively harness self-service search to improve sales and service levels.
Click the title below to view the webinar:
Optimizing Self-Service Search: Zeroing in on Usability Flaws |
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Get insights from JupiterResearch and InQuira on...
- Which consumers are most likely to embrace self-service search tools.
- Which site search usability issues are most troublesome to consumers.
- Tactics and best practices to improve self-service search usability.
Presenters:
- David Daniels, Jupiter Research
- Bob Macdonald, Chief Marketing Officer, InQuira
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