Featuring an indepth look at the industry from JupiterResearch analyst Gary Stein, this webinar offers a wealth of insights into how organizations can strategically optimize their landing pages and boost the ROI of their search marketing investment.
One-quarter of all marketers using SEM manage more than 500 keywords. Faced with the impossible task of creating unique landing pages for each, many marketers instead automate the creation of landing pages, relying upon site-side search. This practice is efficient, but leads to a poor consumer experience, dampening conversion rates and ultimately dragging down the ROI for paid search.
In this webinar, senior analyst Gary Stein of JupiterResearch and Jason Hekl, senior director of marketing for InQuira, will discuss the importance of landing pages to search engine marketing, and highlight best practices for landing page creation, testing, and optimization.
Click the title below to view the webinar:
Maximizing Search ROI Through Landing Page Optimization |
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View this webinar and discover...
- Why landing page optimization is such a vital component in search engine marketing—and will become increasingly critical in the months ahead.
- Key factors that lead to landing page abandonment.
- Ways to measure landing page effectiveness.
- Best practices for structuring landing page testing programs.
Presenters:
- Gary Stein, Senior Analyst, JupiterResearch
- Jason Hekl, Senior Director of Marketing, InQuira
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