Sponsored by the American Marketing Association, this webinar offers practical insights into ways organizations can increase online revenue by better tailoring the user's online experience based on their specific needs.
Web analytics tools provide us with rich information. We know the number of hits on our websites every day, week, and month. We know how many unique visitors those hits represent. We even know which pages they viewed, and their navigational click stream through the site. We can tell which forms they submitted, and which files they downloaded. We even know when and where visitors abandon our sites.
In this world of online marketing, we measure success in terms of conversion rates, which represent our ability to persuade visitors to complete a company-defined action (i.e. submit a form, check out). When our conversion rates approach double digits, we celebrate. But should we? What of the other 90-95% of visitors who do not convert? Attend this webinar and get practical guidance on steps that can be taken to dramatically increase online conversion rates.
Click the title below to view the webinar:
Accelerate the Path to Website Conversions: New Strategies for Capturing Customers You Might Otherwise Lose |
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View this best practices Webinar with AMA and InQuira to learn how to:
- Adjust your marketing message to each online customer based on his or her intent for that particular visit.
- Improve the consumer's online research and purchase experience with intent-driven personalization.
- Determine how effective your website and online marketing promotions are in meeting customer needs.
- Lower abandonment rates and increase revenue.
Presenter:
- Bob Macdonald, CMO, InQuira
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