View this on-demand webinar and get insights into how organizations can boost conversion rates by more effectively understanding, and responding to, a site visitor's true objectives.
Traditionally, site navigation structures reigned supreme as the most important design element for helping visitors uncover the information they sought. Today consumers demand more from their online experience. They expect their needs to be heard, and understood.
While modeling the online experience around personas or visitor segments represents an improvement over static navigation structures, this approach is limited because it relies upon using past actions to predict future visitor behavior. Next generation websites will add a layer of intelligence to their Web sites to determine a visitors' intent for each specific visit. Armed with an understanding of the customer's information needs and objectives for that visit, businesses can deliver a personalized experience that helps ensure the site visitor quickly and affectively accomplishes what they set out to.
New technologies are now available for understanding the real-time needs of Web site visitors, and managing the online dialogue between businesses and consumers. What are these technologies and how do they work? View this webinar and find out.
Click the title below to view the webinar:
Enriching Customer Interactions: How to Effectively Manage
the Online Experience to Increase Conversion Rates |
 |
View webinar to learn how your organization can...
- Understand consumer needs in real time.
- Dynamically unlock the intent behind each visitor inquiry.
- Design a personalized experience around each visitor's needs.
- Engage customers in search-driven dialogue to deliver true one-to-one marketing online.
- Dramatically increase sales conversions.
Presenter:
- Bob Macdonald, CMO, InQuira
|
|
