Featuring expert commentary from a ServiceXRG analyst, this webinar offers insights into the keys to getting a knowledge management initiative started, and started right.
Management requires practitioners to quantify the benefit of a knowledge management investment before funding a project, yet fewer than 30% of firms know how to measure the financial impact of knowledge management. ServiceXRG refers to this as "the funding paradox", and solving this problem is key to a successful knowledge management initiative.
Join Ladd Bodem, principal and co-founder of market research firm ServiceXRG, and Jason Hekl, senior director of marketing at InQuira, as they introduce a new approach to justifying the investment needed to deliver optimum business benefit from knowledge management. In addition, they provide real-world examples from some of the world's leading brands, illustrating how these organizations successfully positioned, measured, and executed their knowledge management initiatives.
Click the title below to view the webinar:
Selling the ROI on Knowledge Management:
How to Measure Success and Sell it to Upper Management |
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View this on-demand webinar to learn...
- How several large organizations positioned their knowledge management initiatives, and some of the explicit and tangential benefits they achieved.
- How to create knowledge management initiatives that are aligned with business goals and objectives.
- How to define success metrics to ensure that knowledge management delivers intended benefits.
Presenters:
- Ladd Bodem, Principal and Co-founder, ServiceXRG
- Jason Hekl, Senior Director of Marketing, InQuira
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