View this on-demand webinar and get valuable insights into how organizations can more effectively respond to a broad range of customer search inquiries, and so boost services levels and conversions.
If you are like most customer service and marketing professionals, you face the challenge of how to respond to search requests with the exact answer your customers are seeking. Whether those inquiries come throug Web self-service or into customer service agents, addressing this challenge is critical to reducing costs, retaining customers, and optimizing cross-sell and up-sell opportunities.
The majority of unique customer queries occur infrequently—creating a “long tail” of customer queries that are difficult to address. Join Edwin Cooper, chief scientist and founder of InQuira, and Jason Hekl, senior director of marketing at InQuira, as they illustrate how enterprises can tune search responses to customer intent categories to effectively manage the user experience by resolving a need, presenting an offer, or guiding the user to a business conversion.
Click the title below to view the webinar:
Profiting from the Long Tail of Search:
Recognizing Visitor Intent to Convert More Customers |
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View this on-demand webinar to learn...
- Why tuning responses for unique queries is ineffective.
- About InQuira’s approach to categorizing queries by intent.
- How enterprises can respond with managed answers to a majority of customer inquiries by categorizing intents.
- How several leading enterprise Web sites are using this insight to drive business value and improve customer service.
Presenter:
- Edwin Cooper, Ph.D, Founder and Chief Scientist, InQuira
- Jason Hekl, Senior Director of Marketing, InQuira
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