Webinars

Content Management vs. Knowledge Management

Summary of Key Differences

Available On Demand

Presenters:

  • Nav Chakravarti, Vice President of Product Marketing, InQuira

In today’s knowledge driven economy, it is imperative that organizations deliver the right information to the right person at the right time. Failure to do so will negatively impact customer experiences, employee productivity, sales, and marketing effectiveness.

Many make the mistake of thinking that Content Management (CM) and Knowledge Management (KM) are synonymous since both deal with creating, managing and publishing information. Don’t be one of them!

While seemingly similar, content and knowledge are quite different and require different workflow processes and solutions to manage effectively. Attend this webinar and understand:

  • Key differences between content and knowledge – and what must be done to effectively manage both types of information
  • The business requirements each solution addresses and when one should be used versus the other
  • Practical strategies to create, manage and publish information and maximize its use throughout the organization

 

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